Nail Communications (commonly referred to as Nail) is an independently owned American advertising agency headquartered in Providence, Rhode Island. Nail was named 2013 Northeast Small Agency of the Year by AdAge.
Notable Campaigns
In 2010, Nail created an innovative interactive film for Vibram, YouAreTheTechnology.com that won several international awards.The Making of Vibram FiveFingers 'You are the Technology' Microsite - YouTube
That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank.With empty soup cans in hand, Rhode Islanders take on hunger in a big wayCampaign Spotlight - Campaign Offers Plenty of 'Nothing' - NYTimes.com
In 2012, Nail guided a rebranding effort for The Providence Journal around the tagline "We Work for the Truth."Nail Communications wins contract for Obamacare PR in RI
Nail crafted the high-profile "break up" of candy characters Mike and Ike in 2012 due to "creative differences". In 2013, Nail produced a trailer for a movie The Return of Mike and Ike (2014) about the "reunion" of Mike and Ike.Mike and Ike Reunite, Complete with Movie Trailer Premiere - AgencySpyMike And Ike Getting Back Together After Messy Divorce
Awards
Over its history, Nail has won scores of Hatch Awards for Creative Excellence given by The Ad Club including 16 in 2012.NAIL Hatch Awards
In 2010, the agency received a Jay Chiat Strategic Planning Award Gold.2010 Jay Chiat Awards Winners
In 2011, the company was Webby Award Finalist and Honoree,Webby Awards 2011 won a One Show Gold Pencil and Finalist 2011 One Show Interactive Gold Pencil and an Effie Gold.
In 2012, Nail was a part of the Facebook Studio Gallery Selection.Welcome to FiveFingers
In 2013, the company was shortlisted at the Clio Awards.CLIO Awards Branded Entertainment & Content - The Break-up of Mike and Ike
In 2013, the agency was rated one of the "best places to work" in Rhode Island.PBN recognizes R.I.’s Best Places To Work in 2013 awards program
In 2013, Nail was named "Small Agency of the Year: Northeast Region" by Ad Age.
In 2014, Nail won first place in the Boston Ad Club's Brand-a-thon Boston Business Journal - Cake-batter-in-a-can startup Spray Cake wins 'brand-a-thon'
References
External links Nail.cc The Mad Men of Providence